Download Hit Makers The Science of Popularity in an Age of Distraction
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This bookpicks up where The Tipping Point left off."--Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKENothing goes viral.If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in todays crowded media environment, youre missing the real story. Each blockbuster has a secret historyof power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if theyfail to connect with the right network, andthe consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation,Atlanticsenior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste,"and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves andtheir workwants to know what makessome works so successful while others disappear.Hit Makersis a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first centurypeoples attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses WhyFacebookis the worlds most important modern newspaper How advertising critics predictedDonald Trump The 5th grader who accidentally launched"Rock Around the Clock,"the biggest hit in rock and roll history How Barack Obama and his speechwriters think of themselves as songwriters How Disney conquered the worldbut the future of hits belongs to savvy amateurs and individuals The French collector who accidentally created the Impressionist canon Quantitative evidence that thebiggest music hits arent always the best Why almost all Hollywood blockbusters are sequels, reboots, and adaptations Why one year--1991--is responsible for the way pop music sounds today Why another year --1932--created the business model of film How data scientists proved that going viral is a myth How 19th century immigration patterns explain the most heard song in the Western Hemisphere Hit makers : the science of popularity in an age of Hit makers : the science of popularity in an age of Hit Makers pulls back the curtain on this new the science of popularity in an age of distraction Derek Thompson: "Hit Makers: The Science of Popularity in "Hit Makers: The Science of Popularity in an Age of Distraction" Hit Makers Thompson draws on "The Second Machine Age" Hit Makers: The Science of Popularity in an Age of Distraction Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson is a very highly recommended examination of popularity of things and how and why they New book 'Hit Makers' hits all the right notes - USA TODAY New book 'Hit Makers' hits all the right notes Hit Makers: The Science of Popularity in an In Hit Makers: The Science of Popularity in an Age of The science of popularity: The magic of making hits The Hit Makers: The Science of Popularity in an Age of The science of popularity The magic of making hits The Science of Popularity in an Age of Distraction Hit makers the science of popularity in an age of Hit makers; Holdings; Cite this; Hit makers the science of popularity in an age of distraction / Hit makers : the science of popularity in an age of Hit Makers: The Science of Popularity in an Age of Distraction Download or stream Hit Makers: The Science of Popularity in an Age of Distraction The Science of Popularity in an Age of Distraction by from science fiction Hit Makers: The Science of Popularity in an Age of : Hit Makers: The Science of Popularity in an Age of Distraction The Science of Popularity in an Age of Distraction by Derek Thompson Hardcover $1688 Hit Makers: The Science of Popularity in an Age of Hit Makers: The Science of Popularity in an Age of Popularity in an Age of Distraction how culture happens and why things become popular In Hit Makers Hit Makers The Science of Popularity in an Age of Hit Makers The Science of Popularity in an Age of Distraction by Derek Thompson epub The Science of Popularity in an Age of Distraction by Derek Thompson
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